Who We Are & What We Do
Ruthu Phalam emerged from a simple observation: rural India beholds extraordinary sustainable practices, yet lacks access to markets that value their work fairly. Meanwhile, urban consumers struggle to find genuine, sustainable products amidst mass-produced alternatives. We're the bridge that benefits both—creating economic opportunities for rural creators while giving urban dwellers access to products aligned with their values.
Ruthu Phalam focuses on eco-conscious living, bringing together farmers, weavers, artisans, and individuals committed to holistic lifestyles that harmonise with the rhythm of Nature.
Mission
Our mission is to inspire and empower individuals to embrace eco-conscious living and to cultivate a harmonious relationship with nature. We aim to promote sustainable practices and advocate for environmental conservation to create a healthier planet for current and future generations.
Vision
Our vision is to create a global community of like-minded individuals who are dedicated to preserving the natural world. We envision a future where people live in harmony with nature, respecting its resources and biodiversity to ensure a thriving planet for all living beings.
Values
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